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Head of eCommerce

About ALOHA

ALOHA is a mission-driven health and wellness brand that combines rigorous scientific research with ancient traditional wisdom. Together with the world’s most respected doctors, scientists, trainers, yogis, nutritionists, and holistic health practitioners, ALOHA develops innovative, premium products and makes them accessible for everyone, while also creating inspiring content that informs and motivates individuals to live healthier, happier lives. By democratizing the knowledge of the world’s most recognized health experts and by offering the highest quality products backed by state-of-the-art technology, ALOHA serves as a one-stop shop for all the needs of the health conscious consumer. We provide people with responsibly made, high-quality and convenient health products and solutions that nourish the mind and body.

The Opportunity

ALOHA is looking for an entrepreneurial, data-driven Head of eCommerce to lead our direct-to-consumer strategy and play a key role in achieving ALOHA's online sales plan. This person will work collaboratively with the brand, sales, and tech teams to define and implement a comprehensive eCommerce plan while maintaining the ALOHA brand online. The ideal candidate will have experience in data analysis, a familiarity with eCommerce, acquisition and retention execution, paid media, and a willingness to roll up their sleeves in order to solve any problem, with an insatiable appetite for continual learning.

  • Oversee ALOHA's Commerce business, including both direct to consumer and pure play (Amazon, Jet, etc).
  • Develop merchandising and promotion plans to achieve monthly sales targets
  • Create and lead an integrated online marketing strategy for the acquisition of new and retention of current customers
  • Manage channel strategy, creative development, performance and segmentation of all digital media
  • Leverage our customer database to develop segmented email marketing campaigns and implement continuous testing to improve campaign effectiveness
  • Manage key metric dashboards and drive performance analytics 

Qualifications

  • 4-6 yrs eCommerce experience
  • Strong knowledge of and experience using Google Analytics data to improve search engine marketing, search engine optimization, and user experience
  • Experience in a breadth of marketing acquisition channels with proven analytical and quantitative skills including a strong understanding of online metrics, A/B testing, and attribution modeling
  • Hands on experience with email marketing programs, data mining, campaign management strategy and ROI analysis
  • Work with email and predictive analytics to optimize trigger campaigns
  • Previous marketing experience for a Food/CPG brand is a plus
  • Working knowledge of HTML / CSS preferred
  • Ability to take initiative and work autonomously 
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