Maintaining a healthy lifestyle has become needlessly complicated. False claims, conflicting messages in the media, and weak regulations in the wellness industry are constant sources of confusion. We are increasingly exposed to stress and environmental toxins that compromise our health. ALOHA works to address these challenges and make an impact.
The ALOHA Team is a fusion of holistic health experts, recognized doctors, nutritionists, health coaches, spiritual gurus, athletes and experienced team members from best-in-class technology and nutrition companies. ALOHA is supported by some of the world’s leading venture capital firms, angels, and entrepreneurs.
ALOHA is looking for a public relations freelancer or consultant to work with us on a monthly retained capacity.
Responsibilities and Duties
Develop and execute brand press strategies with clear objectives and measurable results in order to communicate and disseminate ALOHA brand messaging.
Ensure clarity and consistency between internal and external communications and messaging.
Hone and develop aspirational elements of brand for feature and brand-building stories, while creating catchy, unique pitches and hooks.
Lead product placement efforts across both relevant business and consumer/lifestyle press outlets.
Support key brand initiatives and areas of expansion, such as upcoming product launches, retail store partnerships, and influencer/celebrity partnerships in order to further solidify brand story and reputation.
Manage the local press and marketing efforts associated with various ALOHA consumer, press, and influencer events as needed.
Research and identify relevant awards and submit Company products and leaders for entry.
Qualifications and Skills
Minimum 5-6 years of public/media relations and or communications experience.
Relationships with media at key publications on both a national and regional level.
Exceptional interpersonal, networking, and verbal/written communications skills.
Manage multiple projects from conception to completion, by anticipating challenges and ensuring deadline and budget adherence.
Experience with start-up and high growth consumer businesses preferred.
Proven track record of securing placements and brand features in health and wellness vertical.
Experience with industry influencers is a plus.